Yield is Brand
Why the work of enrolling a class begins the moment a student first hears your name There is a moment when a student first has a real connection with your […]
Read moreThe End of Grad PLUS: What It Might Mean for Liberal Arts Colleges
For decades, Graduate PLUS loans functioned as higher education’s hidden enrollment tool. When a student was accepted to law school, business school, or a master’s program and tuition exceeded what […]
Read moreThe New Federal Student Loan Framework – Are You Paying Attention?
If you work in higher education enrollment, you’ve heard about the July 1, 2026, implementation of the One Big Beautiful Bill Act (OBBBA) regarding federal student and PLUS loans. But […]
Read moreCareer Outcomes: The Enrollment Asset We Need
I once ran a report that indicated that we sent 17 million emails during a student recruitment year-long cycle. Seventeen million personalized messages, carefully timed drip campaigns, sophisticated segmentation strategies. […]
Read moreGeneration Alpha is Almost Here
A few years ago, I attended a conference where a demographer presented enrollment projections for the next decade. The data was sobering, but one slide especially caught my attention: Generation […]
Read moreThe New Playbook
Private colleges and universities face unprecedented challenges. The demographic cliff isn’t coming; it’s here. Public skepticism about higher education’s value is real. The business model seems broken. Competition for students […]
Read moreStrategic Board Oversight
The enrollment report arrives in board packets or posts on BoardEffect. Applications, deposits, class size, discount rate. Trustees review numbers, ask clarifying questions, move forward. The assumption holds: enrollment is […]
Read moreFinding Your Leverage Points
Demographic headwinds. Discount pressure. Market erosion. Presidential urgency. Board questions. Faculty anxiety. You seem to have responsibility for institutional sustainability without authority over most factors determining it. You didn’t create […]
Read moreThe Enrollment Facts of Life
Institutions that achieve remarkable enrollment success share a common characteristic: boards, presidents, cabinets, enrollment leaders, and faculty operate from shared understanding. When these five groups align, they can create unstoppable […]
Read moreWhat Shapes Enrollment Success?
The institutions that achieve sustainable enrollment success share a common characteristic: they understand enrollment as an institutional ecosystem rather than a single office responsibility. Enrollment excellence emerges from the strategic […]
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