Yield is Brand
Why the work of enrolling a class begins the moment a student first hears your name There is a moment when a student first has a real connection with your […]
Read moreTag: Enrollment Management
Generation Alpha is Almost Here
A few years ago, I attended a conference where a demographer presented enrollment projections for the next decade. The data was sobering, but one slide especially caught my attention: Generation […]
Read moreThe New Playbook
Private colleges and universities face unprecedented challenges. The demographic cliff isn’t coming; it’s here. Public skepticism about higher education’s value is real. The business model seems broken. Competition for students […]
Read moreStrategic Board Oversight
The enrollment report arrives in board packets or posts on BoardEffect. Applications, deposits, class size, discount rate. Trustees review numbers, ask clarifying questions, move forward. The assumption holds: enrollment is […]
Read moreFinding Your Leverage Points
Demographic headwinds. Discount pressure. Market erosion. Presidential urgency. Board questions. Faculty anxiety. You seem to have responsibility for institutional sustainability without authority over most factors determining it. You didn’t create […]
Read moreThe Enrollment Facts of Life
Institutions that achieve remarkable enrollment success share a common characteristic: boards, presidents, cabinets, enrollment leaders, and faculty operate from shared understanding. When these five groups align, they can create unstoppable […]
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